Paulo Reis • Product and design leadership

  • Case studies
  • About me

Case studies

Here’s some of the work I’ve done recently, alongside some thinking pieces (mostly written to get my thoughts together).

My case studies

  • Vibe-coding a workout generator: an AI development experiment

    2025
  • Scaling up user research at Digital Science

    2025
  • Building the plane while flying it: the Overleaf design system

    2025
  • Establishing a career ladder for a cross-functional product team

    2025

Some of my thinking:

  • Design × engineering collaboration

    2025
  • The role of (product) design

    2025

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